The standards behind your photo’s metadata
Updated on October 30, 2026
Every photo carries a small diary. It notes when it was taken, with which camera, at which settings, and often where. Add a caption, a few keywords, a star rating or a copyright notice, and the diary grows. None of that would survive the trip from camera to phone to computer if every device and every app wrote it in its own way. A handful of standards, some of them older than most digital cameras, keep those details readable wherever a photo goes.
This page walks through the standards behind the fields PhotoView shows, in the order they appeared. The first part is the short version, in case you just want an impression of the standards behind photo metadata or a grip on terms used in PhotoView such as EXIF, IPTC and XMP. The second part goes into more detail and provides links to the standards themselves and to further information, for everyone who wants to dig deeper.
One thing up front: PhotoView does not take photo files apart itself. It reads their metadata through Apple’s own frameworks: ImageIO, the part of iOS, iPadOS and macOS that reads image files, along with PhotoKit for the photo library and AVFoundation for videos. PhotoView shows what these frameworks read, so a new version of a standard reaches PhotoView only once Apple’s frameworks support it. The current versions named below are the newest editions of the standards, not necessarily the ones PhotoView can show. Each section says where PhotoView stands.
Metadata standards: the short version
- TIFF, 1986. A file format from Aldus (today Adobe), written so desktop scanners would agree on one format. Its idea of numbered “tags” became the skeleton of EXIF and DNG. Camera make, model and the software that saved a photo still live in TIFF tags.
- IPTC, 1991. The news industry’s way to attach captions, keywords, credit and copyright to a photo. Rebuilt on XMP in 2004 (IPTC Core) and extended in 2008 (IPTC Extension), it now also covers the people and places shown, alt text, and whether AI was involved. It matters most if photos are published or licensed.
- ICC profiles, 1994. A description of what the colors in a file actually mean, so a screen or a printer can show them right. A photo from a recent iPhone, for example, carries the “Display P3” profile.
- EXIF, 1995. What the camera knew the moment the shutter fired: date and time, exposure, lens and, with its GPS part, the place. Every camera and phone writes it on its own. The current version, 3.1, is from January 2026; PhotoView reads EXIF through Apple’s ImageIO, which today covers it up to version 2.32.
- XMP, 2001. Adobe’s open container for any kind of metadata, an ISO standard since 2012. Photo editors use it for ratings, color labels, keyword trees, rights and edit settings, either inside the file or in a .xmp sidecar next to a RAW file.
- DNG, 2004. Adobe’s openly documented raw format, an ISO standard since March 2026. Apple ProRAW photos are DNG files.
What will probably be of interest to you if you are:
- Mainly taking snapshots: EXIF and GPS do their work without you. Worth knowing: the location goes along when you share a photo, unless you switch it off.
- An enthusiast: EXIF to learn from your own shots, XMP for ratings and keywords, DNG once you shoot RAW or ProRAW.
- A professional: IPTC for captions, credit and rights, XMP sidecars and DNG for the workflow and the archive, ICC profiles for color you can rely on.
In detail
Each section answers the same questions: who wrote the standard and why, what is in it, what it means for you, what PhotoView shows of it, and where to find the standard itself.
TIFF (1986)
Who and when. TIFF, the Tagged Image File Format, was created at Aldus Corporation, the company behind the desktop publishing program PageMaker, together with Microsoft. The first specification appeared in autumn 1986. Aldus was a software company, not a standards body, and its motive was a practical one: in the mid-1980s every desktop scanner wrote its own format, and TIFF was meant to replace them with one. Adobe acquired Aldus in 1994 and has looked after TIFF ever since.
What’s inside. A TIFF file is a list of numbered tags, each holding one piece of information: width, height, compression and color, plus descriptive tags such as the camera make and model, the software, the date, the artist and a copyright notice. New tags can be added without breaking older readers. That idea turned out to be TIFF’s lasting gift. EXIF stores its data in the same tag structure (the EXIF block in a JPEG is essentially a small TIFF file inside the JPEG), and DNG is an extension of TIFF. The last revision, TIFF 6.0 from June 3, 1992, is still the current one.
What it means for you.
- Professionals know TIFF as a lossless file format for print and archive.
- Everyone else rarely sees a TIFF file, but every photo from a camera or phone carries TIFF tags. That is where “Apple” and “iPhone 12 Pro” in a photo’s details come from.
In PhotoView. ImageIO reads the TIFF tags, and PhotoView shows them as Make, Model, Software, Artist, Host computer, Orientation and DPI. Copyright and Description in the Description group can come from TIFF tags as well.
Links.
- Organization: Adobe (Aldus no longer exists)
- Current version of the standard: TIFF 6.0 specification, PDF, free, hosted by Adobe on its DNG page
IPTC (1991)
Who and when. The International Press Telecommunications Council was founded in London in 1965. Its more than 60 members are news agencies, publishers and the companies that build their software, and its mission is to simplify the distribution of information. Its standards describe how news stories, photos and their descriptions move between agencies and newsrooms.
In 1990, IPTC and the Newspaper Association of America started work on the Information Interchange Model (IIM). Version 1 was approved in 1991: a way to wrap any news item, text, photo or graphic, in an envelope with its caption, category, dateline and credits. Adobe took a subset of these fields and stored them in Photoshop, JPEG and TIFF files. Other software followed, and millions of photos were captioned this way. That is why the caption, keywords and copyright notice in a photo file are still called “IPTC” today. IIM itself has been frozen since 1997.
Two steps brought it into the present. In 2004, IPTC and Adobe re-expressed the IIM fields in XMP as IPTC Core, fully backwards-compatible. In 2008, the IPTC Extension added much more detail. Since then both are published together as the IPTC Photo Metadata Standard, updated almost every year.
What it is for. EXIF records how a photo was taken. IPTC records what it shows, who made it and how it may be used. It was written for news and stock photography, which is why it cares so much about credit and rights.
What’s inside.
- Descriptive fields: headline, caption, keywords, and the people, places, events, products and artwork shown.
- Administrative fields: when and where the photo was created, a job ID, instructions for editors.
- Rights fields: creator, credit line, copyright notice, usage terms, a link to the license terms (the “Web Statement of Rights”), the licensor, and whether model and property releases exist.
Recent versions follow current questions. Alt text and an extended description for accessibility arrived in 2021. A data-mining field from 2023 states whether a photo may be used for AI training. The digital source type, around since 2009, tells a camera capture from a composite or an AI-generated picture. And since November 2025 (version 2025.1), four more fields record which AI system made a picture, its version, the prompt and who wrote it.
What it means for you.
- Professionals: this is the part that travels with the file to clients, agencies and editors: whom to credit, who owns the rights, how the photo may be used. Search engines read it too. Google Images shows the Creator, Credit line and Copyright notice, and a Web Statement of Rights earns a photo the “Licensable” badge.
- Enthusiasts: keywords and captions keep a growing library searchable, and a copyright notice applied on import costs nothing. One catch: many social networks remove embedded metadata. When IPTC tested this in 2019, most of the sites tested did not keep it.
- Snapshots: photos straight from a phone usually carry no IPTC at all. You meet it in photos that went through a photo editor or an agency.
In PhotoView. ImageIO reads the IIM block and the XMP that carries IPTC Core and Extension, and PhotoView shows the fields it knows from them. The IPTC group holds the IIM and IPTC Core fields, the IPTC Extension group the newer fields, including licensing and the AI details of version 2025.1. Headline, caption, keywords, creator and copyright also appear under Description. All of them are part of PhotoView Pro.
Links.
- Organization: iptc.org
- Current version of the standard: IPTC Photo Metadata Standard 2025.1, free, under the Creative Commons CC BY 4.0 license. The user guide is the easier read.
- Where it started: IIM, last revised as version 4.2 in 2014, free
ICC profiles (1994)
Who and when. The International Color Consortium was formed in 1993 by eight companies: Adobe, Agfa, Apple, Kodak, Microsoft, Silicon Graphics, Sun Microsystems and Taligent. Its purpose is to promote open, vendor-neutral color management that works across platforms. The first profile specification followed in June 1994.
What it is for. The numbers in a photo file only describe colors once you know which “dialect” they are written in. An ICC profile is that key: it describes a color space or a device (a camera, a screen, a printer) in relation to a common, device-independent reference. With the profile embedded, an app can translate the colors so a photo looks the same on any calibrated screen and in print.
What’s inside. A header and a set of tags: the reference the profile is built on, plus the primary colors, white point and tone curves of a color space, or look-up tables for more complex devices. The current specification, ICC.1:2022 (profile version 4.4), was amended in April 2025. For special needs such as spectral data there is a second, more flexible architecture called iccMAX.
What it means for you.
- Professionals: the base of every color-managed workflow, from calibrating a monitor to soft-proofing a print.
- Enthusiasts: the reason an exported photo can look dull or garish online. A wide profile such as Adobe RGB, read by an app that ignores profiles, shows the wrong colors. sRGB is the safe choice for the web.
- Snapshots: nothing to do. Photos from recent iPhones carry the Display P3 profile, a wider color space than the classic sRGB.
In PhotoView. Color profile shows the name of the embedded profile as ImageIO reports it, next to Color space and Color model in the Image group.
Links.
- Organization: color.org
- Current version of the standard: ICC.1:2022, profile version 4.4, PDF, free from the ICC. The same content is published by ISO as ISO 15076-1:2025, paid (CHF 227).
EXIF (1995)
Who and when. EXIF, the Exchangeable Image File Format (the standard itself writes it “Exif”), was first defined in October 1995 by JEIDA, the Japan Electronic Industry Development Association, just as digital cameras reached consumers. Later versions came from JEITA, the Japan Electronics and Information Technology Industries Association, and since version 2.3 in 2010, JEITA and CIPA maintain it together.
CIPA, the Camera & Imaging Products Association, was set up in July 2002 as the successor of the Japan Camera Industry Association. Its regular members are the camera makers, Canon, Nikon, Sony, Fujifilm, Panasonic and others, with companies such as Adobe, Apple and Microsoft as supporting members. It deals with what cameras and related products need in order to work together, and it publishes the standards and guidelines behind that.
What it is for. One shared way for a camera to write down how a photo was made, inside the photo file, so any computer, phone or app can read it.
What’s inside.
- The capture: date and time (since version 2.31 also the time zone), the exposure settings, flash and white balance, the lens and focal length, and the serial numbers of camera and lens.
- The place: a separate GPS block, part of EXIF since version 2.0 in 1997, with latitude, longitude, altitude, direction, speed and the GPS time.
- A thumbnail for quick previews.
- The maker note: a reserved space where each manufacturer stores its own, mostly undocumented data, such as the focus mode or the shutter count. On an iPhone it holds, among other things, the identifier that keeps the photo and the video of a Live Photo together.
EXIF uses TIFF’s tag structure and travels as an embedded block in JPEG and HEIC files. Version 3.0 (May 2023) allowed UTF-8 text, so names and descriptions can use any script. Version 3.1 followed on January 30, 2026 with seven new tags. A companion standard, CIPA DC-010, defines how EXIF fields are written in XMP.
A neighbor from the same family: DCF, the Design rule for Camera File system, is the reason cameras store photos in a folder called DCIM, with names like IMG_0001.JPG.
What it means for you.
- Snapshots: EXIF is why your photos sort by the day you took them, and GPS is why they show up on a map. It all happens without you. The flip side: a shared photo usually takes its location along. On iPhone and iPad, tap Options in the share sheet and turn off Location to leave it out.
- Enthusiasts: the quickest way to learn from your own photos. Which settings worked in that low light? Which lens do you actually use most?
- Professionals: a record of when and with which body and lens a photo was taken, and capture times that line up the photos from several cameras, as long as their clocks agree.
In PhotoView. The Date & time, Camera, Lens, Exposure and Image groups are mostly EXIF, and they are free, as are the Apple maker notes. The Location group with the map link shows the GPS data, and like the Canon and Nikon maker notes it is part of PhotoView Pro. PhotoView reads all of this through Apple’s ImageIO, which today covers EXIF up to version 2.32. What versions 3.0 and 3.1 added, such as the photographer, the image title or the AI opt-out, does not show up in PhotoView, and neither does text stored in the UTF-8 format that 3.0 introduced.
Links.
- Organization: CIPA
- Current version of the standard: Exif 3.1, CIPA DC-008-2026, PDF, free after accepting a disclaimer. The same page offers DC-010 (EXIF in XMP) and DC-009 (DCF 2.0).
XMP (2001)
Who and when. Adobe introduced the Extensible Metadata Platform in April 2001 with Acrobat 5.0. Again a software company and not a standards body, but Adobe opened XMP up: in 2012 its core became an international standard, ISO 16684-1, revised in 2019. ISO, the International Organization for Standardization, has brought experts together since 1946 to agree on common ways of doing things. Its 177 members are national standards bodies, one per country. Selling its standards pays for that work, which is why ISO documents are not available for free.
What it is for. EXIF and IIM have fixed lists of fields. XMP is a container for any metadata: anyone can define a vocabulary (a “namespace”) and store it next to the others, in a form every XMP reader can parse. It can be embedded in JPEG, TIFF, PNG, PDF, DNG, MP4, MOV and many other file formats. For files that should never change, like most RAW files, the same data goes into a sidecar: a small .xmp file with the same name, right next to the photo.
What’s inside. The ISO part defines the data model, how it is written as XML, and a set of core properties: title, description, creator, rights, rating, the application that wrote the file, dates and an edit history. How XMP is embedded in each file format, and how sidecars work, is described in Adobe’s own specification (part 3). On top of that sit the vocabularies others have defined: IPTC Core and Extension, EXIF in XMP, and those of the editors themselves, such as Lightroom’s hierarchical keywords and Camera Raw’s develop settings, DJI’s drone data or Google’s panorama fields.
Because the same detail can live in EXIF, in IIM and in XMP, the copies can disagree. Adobe, Apple, Canon, Microsoft and Nokia formed the Metadata Working Group in 2006, Sony joined later, to write down how apps should keep them in sync. Its guidelines, version 2.0 from 2010, are still the reference. How PhotoView decides between the sources is described in Sidecars and RAW: the .xmp next to your file.
What it means for you.
- Professionals: XMP carries the work done in an editor, the ratings, labels, keywords, rights and develop settings, from app to app and on to the next person in the workflow. With RAW files that means a pair of files: move or send the RAW file without its sidecar, and that work stays behind.
- Enthusiasts: star ratings, color labels and a keyword tree built over years are XMP. Edits saved this way are a description of the changes, so the original stays untouched.
In PhotoView. ImageIO reads the XMP embedded in a photo on iPhone, iPad and Mac, and on a Mac also the .xmp sidecar PhotoView finds next to a file opened from disk. The XMP and IPTC Extension groups (PhotoView Pro) show the properties PhotoView knows from the vocabularies named above.
Links.
- Organizations: Adobe XMP, ISO
- Current version of the standard: ISO 16684-1:2019, paid (CHF 181). Adobe’s XMP Specification, parts 1 to 3, are free and include embedding and sidecars.
DNG (2004)
Who and when. Adobe published the Digital Negative on September 27, 2004. It builds on TIFF/EP, an ISO format for camera images from 2001 (ISO 12234-2), which in turn extends TIFF 6.0. In March 2026 DNG became an ISO standard of its own: ISO 12234-4, from ISO’s committee for photography.
What it is for. Camera makers each have their own raw formats, often several, and their specifications are not public. That makes raw files hard to move between apps and risky as an archive. DNG is a publicly documented raw format that anyone may read and write, under a royalty-free license from Adobe.
What’s inside. The raw sensor data, plus what a raw converter needs to turn it into a photo: color calibration for two light sources, black and white levels, baseline exposure, noise and sharpness, lens corrections, an embedded preview and, if wanted, the original raw file. EXIF and XMP metadata sit in the same file, so a rating or keyword can be written straight into a DNG, without a sidecar. Version 1.7 (June 2023) added JPEG XL compression, and 1.7.1.0 from September 2023 is the current Adobe specification.
Who writes it. Leica, Pentax and Hasselblad cameras, many DJI drones, high-end Samsung phones since the Galaxy S6, and Apple ProRAW on the iPhone 12 Pro and later Pro models. Adobe’s free DNG Converter turns other raw files into DNG.
What it means for you.
- Professionals: one documented format across camera brands, which keeps an archive readable for the long run.
- Enthusiasts: if you shoot ProRAW, you already use DNG. Some editors offer to convert raw files to DNG on import.
- Snapshots: if a photo from your iPhone is marked RAW and is unusually large, it is a DNG file.
In PhotoView. The DNG group (PhotoView Pro) shows the DNG tags ImageIO reads: the DNG version, the camera model and profile, black and white levels, the baseline values, the name of the original raw file and more. Calibration tables and color matrices are left out on purpose: they are meant for raw converters, not for human readers.
Links.
- Organizations: Adobe Digital Negative, ISO
- Current version of the standard: DNG Specification 1.7.1.0, PDF, free. ISO 12234-4:2026, paid (CHF 227).
Not on this list
JPEG, HEIF (the HEIC files from an iPhone) and QuickTime (MOV) are file formats: they carry the metadata described here rather than define it. Video files have their own metadata, which PhotoView reads through Apple’s AVFoundation and shows in its Video group. Both would be a story of their own.
Sources
General
- Sidecars and RAW: the .xmp next to your file, PhotoView blog: how PhotoView combines EXIF, embedded XMP and sidecars
- About ISO: ISO’s founding year, membership, and why its standards are sold
- ImageIO, Apple Developer Documentation: the framework PhotoView reads image metadata through
- EXIF dictionary keys, Apple Developer Documentation: the EXIF fields ImageIO provides; the newest are the composite-image keys of EXIF 2.32
TIFF
- TIFF, Wikipedia: Aldus, the scanner motive, the 1986 and 1992 dates, Adobe’s acquisition, EXIF inside JPEG
- TIFF, Revision 6.0, Library of Congress format description: Aldus together with Microsoft
- Digital Negative (DNG), Adobe: DNG as an extension of TIFF 6.0, and the TIFF 6.0 PDF
IPTC
- About IPTC: founding, members, mission
- IIM, IPTC: the 1990 and 1991 dates, the NAA, Photoshop’s adoption, the 1997 freeze
- IPTC Photo Metadata Standard 2025.1: IPTC Core and Extension history, license, accessibility, data mining and AI fields
- IPTC Photo Metadata Standard overview: descriptive, administrative and rights fields
- Quick guide to IPTC Photo Metadata on Google Images: the fields Google Images shows and the Licensable badge
- Social media sites photo metadata test results 2019, IPTC
ICC
- International Color Consortium, Wikipedia: founding members and the first specification
- color.org: the ICC’s purpose
- ICC specifications: ICC.1:2022, the 2025 amendment, ISO 15076-1 and iccMAX
- ISO 15076-1:2025, ISO: price
EXIF
- Exif, Wikipedia: version history, JEIDA, GPS since version 2.0, the maker note
- CIPA standards: Exif 3.1, DC-010 and DCF
- Camera & Imaging Products Association, Wikipedia: founding and members
- Design rule for Camera File system, Wikipedia: DCIM and file names
- Manage location metadata in Photos, Apple Support: sharing a photo without its location
XMP
- Extensible Metadata Platform, Wikipedia: Acrobat 5.0, embedding and sidecars
- ISO 16684-1:2019, ISO: scope, edition, price
- XMP documentation, Adobe, and the XMP specifications on GitHub
- Metadata Working Group, Wikipedia: members and guidelines
DNG
- Digital Negative, Wikipedia: launch date, TIFF/EP, camera makers, DNG 1.7
- Digital Negative (DNG), Adobe: current specification, patent license, DNG Converter
- ISO 12234-4:2026, ISO: publication date, committee, price